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Conscious

Conscious Series: So Good To Wear

Otrium continually works towards the  mission that all clothing should be worn. We do this by helping to eliminate unsold inventory and using  technology and data to change the way clothing is created and sold. 
Otrium, the digital fashion outlet tackling the industry’s growing challenge of excess inventory, has appointed Zuhairah Washington as its new global CEO. Max Klijnstra, co-founder, will serve as Chief Sustainability & Growth Officer, aligning business growth with the outlet's mission to connect its millions of customers with the world’s leading premium brands to ensure that all clothing that is produced is worn. 
Outlet fashion platform Otrium measures avoided carbon emissions and waste with carbon-calculating software Vaayu
To celebrate Otrium's 2022 Impact Report, we're shining the light on brands rated Conscious by Good on You. Through our collaboration with Good on You, a leading independent rating organization, we aim to empower our customers to shop responsibly. Good On You assess brands on three key areas, people, planet, and animal welfare. Together we've handpicked CLOSED, a brand that showcases its unwavering commitment to making an impact. 
The British Fashion Council announces Otrium as a new Patron
At Otrium, we are committed to a fashion industry where all clothing is worn. Our core mission is to connect excess inventory with its perfect owners, ensuring a win-win situation for brands and consumers alike, while preventing this unsold stock from finding its way into landfill. Alongside this mission, we aim to empower our customers to shop responsibly through our collaboration with Good on You, a leading impartial organisation that rates brands against three key criteria - labour rights, environmental impact and animal welfare. In line with this partnership, we are showcasing brands for whom conscious fashion is at the very heart of what they do.

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