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Otrium is committed to the mission that all clothing produced should be worn. While no item or fashion brand can be perfectly 'ethical,' there are many areas where brands can make significant improvements. We want to support fashion companies striving for more responsible fashion and empower consumers to understand what this journey entails.

Otrium continually works towards the  mission that all clothing  produced should be worn. There is no such thing as a perfect, “ethical” item or fashion brand: it’s not a black-and-white topic. There are, however, a lot of improvements brands can work on. We want to support fashion companies that strive to do better and empower you to understand what this journey entails. 

As we all know, visuals are everything when it comes to fashion. We can see that consumers are more likely to choose clothing with clear images. At Otrium, we understand the important role that visuals play in presenting clothing at its best, so

Returns are a significant challenge in the current e-commerce landscape. Apart from the negative financial impact, not all items can be put back into

Otrium continually works towards the mission that all clothing produced should be worn. There is no such thing as the perfect, “ethical” item or fashion brand: it’s not a black-and-white topic. There are, however, a lot of improvements brands can work on. We want to support brands that do better and empower you to understand what this entails. 

Amsterdam, 01 February 2022:

Otrium continually works towards the  mission that all clothing should be worn. We do this by helping to eliminate unsold inventory and using  technology and data to change the way clothing is created and sold. 

Otrium, the digital fashion outlet tackling the industry’s growing challenge of excess inventory, has appointed Zuhairah Washington as its new global CEO. Max Klijnstra, co-founder, will serve as Chief Sustainability & Growth Officer, aligning business growth with the outlet's mission to connect its millions of customers with the world’s leading premium brands to ensure that all clothing that is produced is worn.