<h3 dir="ltr">YOU WEAR JEANS. YOU LIVE IN LEVI'S.</h3>
In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush. While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today, we call them "blue jeans."
What started as an invention for the American worker became the uniform of progress. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in&mdash;they lived their lives in, too. But Levi&rsquo;s&reg; are more than that. They&rsquo;re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures. Levi Strauss &amp; Co. is one of the world&rsquo;s largest apparel companies and a global leader in jeans.&nbsp;
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Designed for those who appreciate both comfort and durability, the 724 Jeans BLUE. is a testament to Levi’s timeless appeal. Its structured silhouette and refined details make it a must-have. Crafted from 85% cotton, 7% lyocell, 6% elastomultiester, 2% elastane, it guarantees comfort and durability. With its refined design, this piece seamlessly transitions from day to night.

724 JEANS BLUE

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£5.95. Free shipping from £150 
 
Return costs: £6.50 / You can return your order within 60 days. More information about shipping and returns can be found in the Helpcenter.

Levi's
724 JEANS BLUE

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